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OVERVIEW
Foodie is a content-based service that allows friends to capture food experience, discuss where to eat together by providing an integrated food resource.
PROBLEM
I think most of us have been very annoyed of discovering new restaurants on yelp to meet up with friends and can not decide where to eat? And waiting on your friends without any idea?
SOLUTION
Foodie, minimize the negotiation process of where to meet, when to meet by featuring chatting, real-time location sharing
GOAL
Enhance the food experience with friends
Explore top restaurants in the city
Increase happiness during waiting
DESIGN PROCESS
CONCEPT BACKGROUND
What makes food experience so important?
As a foodie in real life, my life is always been surrounding by delicious food and friends. From my passion with food and my passive observation on people's behaviors on social media. People post their food pictures on social media on a regular daily basis and also meet up some friends due to new food trends.
With this in mind, I decided to explore a better way to enhance the sociability of food experience. To help people better express, capture, and share memorable moments more effectively.
USER RESEARCH
In order to better understand my users, I conducted several methodology researches to define the problems behind user behaviors. First, I did some online research on the demographics of content-based applications such as Facebook, Instagram, etc. The users of this type of applications like to post, share food content with friends and live a socialized life.
Youtube
USER INTERVIEW
Second, I conducted multiple surveys with 20 people through email, Skype. The questionnaires were around the problems of dining experience with friends. From the interview, I found some pain points from these users, such as they have been annoyed by switching screen between yelp and message, have no idea of where to eat and what to eat.
Age
When a user is choosing POI (Point of Interest), they need to go through several rounds of switching screen between yelp and message when discussing where to eat with their friends. The diagram shows us the process of choosing POI.
When the users select the final POI, they will need an extra effort to open a map application to lead to their destination. And they have to keep texting or calling to keep on track of their friend's status.
TARGET USERS
Primary user
Secondary user
GATHER IDEAS
After identified the existing problems, my primary goal is to help users minimize and ease their negotiation process with friends with the capabilities of:
Photo capturing
Sharing
Chatting
Real-time location sharing
SITE MAP
WIREFRAMES
I used Principle prototyping tool to help me better understand the transition between screens. And also better to demonstrate the key actions when it comes to user testing for users.
LEARNINGS